Merging of tradition and innovation
Austria Sotheby’s International Realty
The focus of Austria Sotheby's International Realty's marketing activities is on the fusion of tradition and innovation, a strategically clear positioning of the brand in the Austrian real estate landscape and the use of state-of-the-art advertising technologies. We believe in the charisma of a strong brand, the power of social media and the integration of video content. Our house works with handpicked national and international media companies whose experience and reach enables our network to successfully engage with clients worldwide.
The basis of our work is solid expertise, organically grown experience, and the unique knowledge of our target group. The combination of innovation and tradition is our driving force. Our thinking and actions are oriented towards the international market and are based on the century-long, lived history of the globally respected Sotheby's brand. The combination of our real estate and art businesses gives our clients access to a global real estate portfolio of select lifestyle and luxury properties. Open communication and good cooperation with the individual international Sotheby's Realty offices form the basis for our range of exceptional properties.
A unique collaboration
Strategic placement and unique positioning of a property's most salient features are critical to attracting the right audience who will not only view a property online but also take the next step and make personal contact. The Sotheby's International Realty® brand has therefore partnered with the world's most prominent media companies and real estate-focused websites to increase the visibility of the properties entrusted to us.
Sotheby’s International Realty
Market leader in offering unique international real estate properties.
Real estate and art
Sotheby's International Realty was founded in 1976. Today, the group is a leader in offering distinctive real estate properties around the world. With more than 23,000 independent real estate specialists in 1,000 offices spread across 71 countries and regions, members of our network have the reach needed to present real estate properties worldwide in an outstanding manner. The close collaboration between the Real Estate and Art divisions utilizes unique and exclusive marketing channels that provide targeted access to a highly desirable clientele.
Sotheby’s Auction House
Two centuries of tradition of authentic knowledge
In the heart of London, on New Bond Street, Sotheby's was founded in 1744 as an auction house, here manifested over two centuries a tradition of authentic knowledge. As the oldest company traded on the New York Stock Exchange (BID), Sotheby's Auction House has a worldwide network of 90 offices in 40 countries. Today, Sotheby's conducts auctions in eight locations, including New York, London, Hong Kong and Paris. The auction house's portfolio includes more than 70 categories, such as the gallery business, the contemporary art division, and two retail divisions, Sotheby's Diamonds and Sotheby's Wine.