GLOBAL CONNECTIONS. UNIQUE COVERAGE.

The marketing activities of Austria Sotheby’s Realty focus on the fusion of tradition and innovation, a strategically clear positioning of the brand in the Austrian real estate business and the use of state-of-the-art advertising technologies. We believe in the power of a strong brand, the power of social media, and the integration of video content. Our company works with handpicked national and international media companies, whose experience and reach enable our network to successfully connect with customers worldwide.

THE HERITAGE OF OUR BRAND.

Sotheby’s.
Recognized worldwide, the prestige of the Sotheby’s brand is unparalleled. The acclaimed auction house, established in 1744 in London for collectors of art and other fine possessions, expanded to New York City in 1955. Sotheby’s International Realty inherited the iconic brand name, building on its legacy by delivering unrivaled real estate services.

Sotheby’s.
Recognized worldwide, the prestige of the Sotheby’s brand is unparalleled. The acclaimed auction house, established in 1744 in London for collectors of art and other fine possessions, expanded to New York City in 1955. Sotheby’s International Realty inherited the iconic brand name, building on its legacy by delivering unrivaled real estate services.

THE HERITAGE OF OUR BRAND.

A UNIQUE COLLABORATION.

Strategic placement and unique positioning of the most outstanding features of an object are critical to attracting the right audience, who not only look at a property online, but also take the next step and make personal contact. The Sotheby’s International Realty® brand has partnered with the world’s leading media companies and real estate websites to increase the visibility of the items entrusted to us and ultimately find the right buyers. Austrian real estate offered through austriasothebysrealty.com and sothebysrealty.com’s own network will also be placed on the auction house’s website, sothebys.com. To analyze this visibility, an object report is generated monthly containing statistics on views and requests for each partner page. This way, the online activity in relation to a real estate object can be illustrated and informs our customers about every single step of our marketing activities.

Strategic placement and unique positioning of the most outstanding features of an object are critical to attracting the right audience, who not only look at a property online, but also take the next step and make personal contact. The Sotheby’s International Realty® brand has partnered with the world’s leading media companies and real estate websites to increase the visibility of the items entrusted to us and ultimately find the right buyers. Austrian real estate offered through austriasothebysrealty.com and sothebysrealty.com’s own network will also be placed on the auction house’s website, sothebys.com. To analyze this visibility, an object report is generated monthly containing statistics on views and requests for each partner page. This way, the online activity in relation to a real estate object can be illustrated and informs our customers about every single step of our marketing activities.

A UNIQUE COLLABORATION.

SEARCH ENGINE MARKETING & SOCIAL MEDIA.

Ninety percent of homebuyers begin their search for an object on the Internet. It is therefore important that the Sotheby’s International Realty® brand has a strong search engine presence. In addition, Social Media is an important tool for a luxury brand to share content as well as attract new customers. Influential customers with a large network want to be directly connected to their favorite brand, receiving exclusive photos, videos and articles – always with the ability to respond directly to them. Austria Sotheby’s Realty does not just “post” on social media, but provides a highly dedicated group of opinion makers with exclusive content on Facebook, Instagram, Pinterest and Linkedin.

Ninety percent of homebuyers begin their search for an object on the Internet. It is therefore important that the Sotheby’s International Realty® brand has a strong search engine presence. In addition, Social Media is an important tool for a luxury brand to share content as well as attract new customers. Influential customers with a large network want to be directly connected to their favorite brand, receiving exclusive photos, videos and articles – always with the ability to respond directly to them. Austria Sotheby’s Realty does not just “post” on social media, but provides a highly dedicated group of opinion makers with exclusive content on Facebook, Instagram, Pinterest and Linkedin.

SEARCH ENGINE MARKETING & SOCIAL MEDIA.

VIDEO: THE ESSENTIAL CONTENT.

Video has become an essential part of every real estate buyer’s online search process on websites, social media and smart TVs. Research shows us, the longer a customer lingers on a website, the more likely it is that this customer also makes contact. Videos offer a comprehensive and thoroughly positive experience for the consumer and are therefore an integral part of our marketing strategy.

Video has become an essential part of every real estate buyer’s online search process on websites, social media and smart TVs. Research shows us, the longer a customer lingers on a website, the more likely it is that this customer also makes contact. Videos offer a comprehensive and thoroughly positive experience for the consumer and are therefore an integral part of our marketing strategy.

VIDEO: THE ESSENTIAL CONTENT.

ART & HOME,
RESIDE

sob_catalog

At the heart of the partnership between the Sotheby’s International Realty brand and the Auction House is the joint Sotheby’s magazine “Art & Home”. This cooperation creates additional opportunities to reach a well-known clientele around the globe. The large-format Sotheby’s Magazine Art & Home offers readers sophisticated content on topics from the world of art and real estate. Art & Home includes an editorial section that presents Sotehby’s International Realty’s real estate properties, as well as a regular real estate gallery that offers additional advertising opportunities. Reside is our brand’s award-winning, in-house magazine that showcases luxurious homes and lifestyles around the world. The content of each edition includes a comprehensive real estate section.